Real Play in a Fake World
The 75 Million Track Warning When excellent music is buried under millions of fake AI uploads, how does an artist—or a brand—stand out? Late last year, a bombshell report from the Guardian revealed that Spotify had been forced to scrub 75 million tracks from its platform in a single year. To put that in perspective, that's nearly three-quarters of the platform’s entire legitimate catalog. It wasn't just a cleanup of low-quality audio; it was a desperately needed defensive maneuver against an industrial-scale invasion of "AI slop." Authenticity in the Age of AI This narrative is becoming all too familiar. Fraudsters are now using powerful generative tools to flood the digital ecosystem with "vexatious tracks,"ambient noise, 31-second loops, and "fake" meditation instrumentals designed solely to game the royalty system. By capturing pennies for every 30 seconds of play, these automated accounts don't just create noise; they dilute the value ...
